About Us

The History of JIA Sporting Club

It all began with three siblings, Elijah, Josiah, and Taliyah, and their uncle Derrick, who shared a simple yet powerful dream: to help young people unlock their potential through sports.

At first, their vision centered around football, the sport they all loved and grew up with. But as they looked deeper into their communities, they realized something important: talent is everywhere, and not all of it lives on a football pitch.

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They saw young boys perfecting their shots on makeshift basketball hoops, children playing tennis with improvised rackets, girls sprinting on dusty tracks with raw speed, and many others with hidden gifts waiting to be discovered.

This realization sparked a new idea: Why limit opportunity to just one sport? With that, they came together and birthed the dream of JIA Sporting Club, a place where every child, regardless of background, can find their space to shine.

Today, JIA Sporting Club is more than just a sports academy. It’s a movement that scouts for talent, nurtures it with world-class training, and provides the exposure young athletes need to succeed, whether in football, basketball, tennis, athletics, volleyball, or beyond.

Mission Statement

To discover, nurture, and empower young talents across multiple sporting disciplines by providing them with structured training, mentorship, and global opportunities for growth.

Vision Statement

To become Africa’s leading multi-sport development hub, producing world-class athletes who inspire their communities and shine on the global stage.

Our Goals

Talent Discovery – Identify and scout promising young athletes across different sports.
Holistic Training – Provide structured coaching in technical skills, fitness, discipline, and personal development.
Multi-Sport Opportunities – Offer programs in football, basketball, tennis, athletics, volleyball, and more.
Exposure & Pathways – Connect athletes to local, regional, and international opportunities, including scholarships, competitions, and professional trials.
Community Impact – Use sports as a tool for positive change, teamwork, and leadership among young people.
Sustainability – Build lasting partnerships with schools, clubs, and sponsors to ensure continuous growth.

From Dreams to Destination

At JIA Sporting Club, we believe in shaping the future of football by nurturing raw talent from a young age. Our program welcomes young athletes between the ages of 7 – 16, equipping them with world-class training, discipline, and values that go beyond the pitch.

Through dedication and structured development, our players are prepared for the next big step, transitioning to Morocco for advanced opportunities. By the ages of 16 – 20, these athletes are empowered to showcase their skills on a broader stage, bridging their passion with professional pathways.

We don’t just train players, we create global athletes ready for the future.

Why Morocco

Strategic Location and Natural Advantage
Located in the northwest of Africa, Morocco occupies a uniquely strategic position with over 3,000 km of Atlantic coastline and 550 km on the Mediterranean Sea. The country boasts a diverse landscape including mountains, plains, deserts, rivers, and approximately 1 million hectares of forest spanning a total area of 446,550 km².

Demographics
Morocco has a population of approximately 33 million, with 52% residing in urban areas and 48% in rural communities. Notably, nearly half the population is under the age of 20, reflecting a youthful demographic with long-term growth potential.

Political and Economic Stability
In recent years, Morocco has made significant strides in democratic governance, human rights, and social-economic reforms. The country is home to a vibrant civil society and free press, making it one of the most open and tolerant nations in the MENA region.

Economic Progress and International Recognition
Morocco has liberalized its trade regime and strengthened its financial sector, leading to increased economic productivity and resilience. The country enjoys financial stability, with ongoing government commitment to reform.

It holds an “Advanced Status” with the European Union, recognizing Morocco’s sustained efforts in political and economic reform and promoting deeper trade and diplomatic ties.

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